The QPR Engine

Quality. Purity. Resonance. A three-pillar scoring framework built entirely on open-source data, designed to reveal what branding conceals and delineate meaningful differences between waters.

How Scoring Works

Unlike competitors that bunch scores between 70-95 (making differentiation impossible), the QPR engine uses a full 0-100 range with equal weighting across three pillars. A $2 purified water and a $15 imported spring water are measured by the same uncompromising standard.

94A+

Example: Mountain Valley Spring

Quality 97 + Purity 93 + Resonance 91 = Overall 94

Value Ratio: 11.1 QPR per dollar

Composite Formula

QPR = (Quality × 0.333) + (Purity × 0.333) + (Resonance × 0.333)

Value Ratio = QPR Score ÷ Price Per Gallon

The Three Pillars

Quality

Weight: 33.3% of total score

Measures the inherent life-giving properties of the water — where it comes from and what it carries.

Source Integrity

25%

Protected aquifer vs. municipal tap. Geological age. Contamination risk of source area.

Mineral Profile

25%

Beneficial mineral content (Ca, Mg, K, Si). Natural vs. added minerals. Bioavailability.

pH Balance

25%

Natural pH level. Stability over time. Alkalinity claims vs. reality.

Taste Profile

25%

Sensory quality. Absence of chemical taste. Mouthfeel and minerality.

Purity

Weight: 33.3% of total score

Measures what should NOT be in your water — the contaminants, forever chemicals, and invisible threats.

PFAS Levels

25%

Per- and polyfluoroalkyl substances. Scored against both EPA limits (4 ppt) and stricter EWG guidelines (1 ppt).

Microplastics

25%

Particle count per liter. Heavily penalizes PET plastic packaging. Glass and home filtration score highest.

Heavy Metals

25%

Lead, arsenic, chromium-6, mercury. Scored against EWG health guidelines, not just EPA legal limits.

Other Contaminants

25%

Disinfection byproducts (THMs, HAAs), pesticides (atrazine), radioactive elements (radium).

Resonance

Weight: 33.3% of total score

Measures alignment with a sustainable, ethical, and transparent world — the water's impact beyond your body.

Environmental Impact

25%

Carbon footprint of production and transport. Water source sustainability. Ecosystem impact.

Ethical Sourcing

25%

Community impact at source. Labor practices. Indigenous rights. Water rights conflicts.

Packaging Sustainability

25%

Glass > aluminum > carton > BPA-free plastic > PET. Recyclability and actual recycling rates.

Corporate Transparency

25%

Publicly available test results. Third-party verification. Responsiveness to inquiries. B Corp status.

Grading Scale

GradeScore RangeMeaning
A+95-100Exceptional — among the finest waters available
A88-94Excellent — high quality across all dimensions
B+80-87Very Good — strong with minor areas for improvement
B72-79Good — solid choice with some trade-offs
C+64-71Acceptable — notable concerns in one or more pillars
C55-63Below Average — significant issues identified
D40-54Poor — serious concerns across multiple dimensions
F0-39Failing — not recommended for regular consumption

See the QPR Engine in Action

Explore our database of rated waters and discover the truth behind every bottle and every tap.